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Founder & Photographer
As a professional photographer and entrepreneur, I draw upon the discipline and resilience acquired during my service as a veteran of the United States Army. This unique background informs not only my approach to photography but also my commitment to delivering exceptional results to clients.
In the military, understanding the importance of precision and attention to detail was paramount. I translate those values into every project, ensuring that each photograph captures the essence of the moment with clarity and artistry. My work spans various genres, from corporate events to private portraits, all executed with a level of professionalism that reflects my commitment to excellence.
Beyond the lens, my journey as an entrepreneur has cultivated a strong business sense, enabling me to navigate the complexities of client relationships and marketing. I strive to create a personalized experience for every client, ensuring that their vision is realized and exceeded through professional photography infused with a sense of swagger.
At Hard Photos & Soft Drinks, we pride ourselves on delivering not just images but a product that resonates with authenticity and style. My military background instills a sense of duty to serve my clients with integrity and dedication, making every shoot not just a job, but a mission.
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The Story of Hard Photos & Soft Drinks
At HPSD, our name is more than just a clever play on words – it's a reflection of our values and approach to creativity. By combining "hard" and "soft drinks," we're making a statement about the importance of clarity and sobriety in the creative process.
We believe that creativity doesn't require substances or a party lifestyle. Instead, we promote a positive and empowering message that celebrates clarity, focus, and determination. Our name challenges the common stereotype that creativity requires a certain lifestyle, and we're proud to offer a fresh alternative.
As a photographer and creative, I'm committed to living and working with intention and purpose. My personal values of sobriety, clarity, and creativity are woven into every aspect of our brand, from our photography style to our marketing and social media presence.
At Hard Photos & Soft Drinks, we're dedicated to creating a community that values authenticity, creativity, and clarity. We're passionate about empowering young creatives to pursue their passions with purpose and intention. Join us on this journey, and let's create something amazing together.
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Vision
I created Hard Photos & Soft Drinks with a clear purpose: to harness the transformative power of photography to make a positive impact on people's lives. For me, photography is more than just capturing moments – it's about inspiring, healing, and connecting us.
As the brand grows, I envision it becoming a platform to promote a lifestyle that celebrates creativity, self-expression, and individuality. I believe that everyone has a unique story to tell, and that photography can be a powerful tool for sharing those stories.
At the heart of Hard Photos & Soft Drinks is a commitment to promoting drug-free living. I believe that a clear mind and a healthy lifestyle are essential for unlocking our full creative potential, and for living a life that truly reflects our values and passions.
Through my photography, I aim to celebrate the beauty of art, personality, and individuality. I believe that everyone has something special to offer the world, and that photography can be a powerful way to showcase those gifts.
Ultimately, my goal is to create a community that inspires and supports one another in pursuing their passions and living their best lives. I believe that photography has the power to bring us together, to inspire us, and to remind us of our shared humanity.
Experience
Ferguson's photography career kicked off in 2023 when he joined the United States Army. As a photographer for the 2-2IN Battalion, he developed his skills in fast-paced and versatile photography. Ferguson's experience extended to documenting historical events for the 3rd Brigade 10th Mountain Combat Team, ensuring the preservation of military customs.
Some notable events he captured include:
Closing of the Colors for Delta Co. 2-2IN: A significant ceremony marking the end of an era.
Operation Northern Forest: A training exercise that tested the team's skills in a simulated environment.
Operation Atlantic Resolve: A demonstration of the US military's commitment to NATO allies and regional security.
First-ever Strike Co. Command Ceremony: A historic event that marked a new chapter for the Army and the unit.
Ferguson's work showcases his ability to capture the essence of military life and ceremonies, while maintaining the integrity of military customs.
Contact
hardphotossoftdrinks@gmail.com